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New initiative aims to build a community of marketers who can collaborate and share challenges in a practical way.

[Houghton, Michigan]  -Marketing Department, Inc. is excited to announce the launch of its monthly B2B Marketing Roundtables, a series of monthly virtual meetings designed specifically for leaders and professionals overseeing marketing strategies in small and medium-sized businesses. These roundtables start in June this year and offer a unique opportunity to connect with peers and share challenges, explore opportunities together, and develop actionable growth strategies in a supportive, non-competitive environment.

Qualified participants work in B2B markets for companies with less than 300 employees. There is absolutely no selling allowed. Instead, the time together features:

  • Actionable takeaways – Every month, participants can immediately implement ideas and insights to make smart, calculated marketing decisions.
  • High-value content – Topics will apply to the unique factors of B2B markets, small businesses, and trends. Participants will learn how to energize sales and cut waste.
  • Expert Facilitation – Sessions will be led by Marketing Department, Inc. CEO Karyn Olsson, bringing over 25 years of B2B marketing expertise to guide discussions and provide additional valuable insights.

The 2025 schedule, agenda, and detailed topics found here include:

  • Differentiation and positioning
  • Aligning marketing and business goals
  • Marketing talent, leadership & building a team
  • Keeping up with your marketing tech stack (MarTech)
  • Marketing planning for 2026
  • Allocating strategically on a small budget
  • 2025 wrap-up & celebration


Marketing Department, Inc. is waiving all fees for participants who join the B2B Marketing Roundtables in 2025. This new initiative underscores the company’s mission to foster a community of B2B leaders dedicated to strategic growth, accountability, and innovation.

“B2B markets are cluttered, supply chains are complex, and competition all looks the same,” said Karyn Olsson, CEO of Marketing Department, Inc. “By bringing together people from the industry, we can learn from each other to overcome similar challenges.”

LIMITED SPACE: Only two more roundtables with positions are available, so anyone interested in joining is encouraged to reserve a spot as soon as possible. Interested individuals are encouraged to secure their spot by visiting Marketing Department, Inc.’s Roundtables page and completing the registration form. Spaces are limited to maintain the quality of discussions and ensure each member receives personalized attention.

FOR IMMEDIATE RELEASE

MDI announces free B2B monthly marketing roundtables for small businesses in 2025

New initiative aims to build a community of marketers who can collaborate and share challenges in a practical way.

[Houghton, Michigan]  -Marketing Department, Inc. is excited to announce the launch of its monthly B2B Marketing Roundtables, a series of monthly virtual meetings designed specifically for leaders and professionals overseeing marketing strategies in small and medium-sized businesses. These roundtables start in June this year and offer a unique opportunity to connect with peers and share challenges, explore opportunities together, and develop actionable growth strategies in a supportive, non-competitive environment.

Qualified participants work in B2B markets for companies with less than 300 employees. There is absolutely no selling allowed. Instead, the time together features:

  • Actionable takeaways – Every month, participants can immediately implement ideas and insights to make smart, calculated marketing decisions.
  • High-value content – Topics will apply to the unique factors of B2B markets, small businesses, and trends. Participants will learn how to energize sales and cut waste.
  • Expert Facilitation – Sessions will be led by Marketing Department, Inc. CEO Karyn Olsson, bringing over 25 years of B2B marketing expertise to guide discussions and provide additional valuable insights.

The 2025 schedule, agenda, and detailed topics found here include:

  • Differentiation and positioning
  • Aligning marketing and business goals
  • Marketing talent, leadership & building a team
  • Keeping up with your marketing tech stack (MarTech)
  • Marketing planning for 2026
  • Allocating strategically on a small budget
  • 2025 wrap-up & celebration

Marketing Department, Inc. is waiving all fees for participants who join the B2B Marketing Roundtables in 2025. This new initiative underscores the company’s mission to foster a community of B2B leaders dedicated to strategic growth, accountability, and innovation.

“B2B markets are cluttered, supply chains are complex, and competition all looks the same,” said Karyn Olsson, CEO of Marketing Department, Inc. “By bringing together people from the industry, we can learn from each other to overcome similar challenges.”

LIMITED SPACE: Only two more roundtables with positions are available, so anyone interested in joining is encouraged to reserve a spot as soon as possible. Interested individuals are encouraged to secure their spot by visiting Marketing Department, Inc.’s Roundtables page and completing the registration form. Spaces are limited to maintain the quality of discussions and ensure each member receives personalized attention.

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.