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906.483.2000

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906.483.2000

We understand the unique nature of B2B.

Performance, safety and reliability matter most.

B2B markets are cluttered.
Supply chains can be complex.
Competition all the looks the same.

We know that selling to OEMs and CMs is vastly different than selling to consumers and end users. RFQ’s and S.A.M. are important, but only sales tools. We can help you:

  • position your company to win business with smart messaging
  • energize your brand and set you apart from the competition
  • develop a robust marketing plan

Client Success for 20+ Years

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Carey Design Build Logo
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DeltaWheelLogo
DigiTrace_Logo
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EshenbaughLogo
Forestville_Logo-Color
GlobeTech_logo
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GreatLakesAccountingLogo
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InnerStrengthLogo
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InvestUP_Official_logo
IRT_logo
JM_LONGYEAR_Logo_OFFICIAL
JML_logo_black
KBIC_Logo_Color
KEDA_logo
KEWT_Logo_FINAL
KubickAviation
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NACRO_Logo
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OPUS_IVS_logo
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UPHP_Logo
UPPCO_logo
VerideaGroupLogo
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We can help you:

  • position your company to win business with smart messaging
  • energize your brand and set you apart from the competition
  • develop a robust marketing plan

Our marketing plans:

  • help business development teams navigate multiple decision-makers
  • infuse sales and marketing into one plan
  • identify specific supply chain opportunities
  • promote sales processes to capitalize on your current relationships and discover new ones
  • energize your culture to improve bottom-line efficiencies and attract high-quality candidates
Automotive, Aerospace, Electronics
SaaS, IT services, Cybersecurity
Medical devices, Biotech, PharmTech
Renewable energy, Oil & Gas, Power distribution
FinTech, Banking, Insurance, Investment firms
FinTech, Banking, Insurance, Investment firms

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Marketing Department Inc. pioneered MAPS which is built upon our 20+ years of experience helping B2B clients achieve their marketing and business goals.  We have packaged up the processes that have been instrumental in the greatest successes of our clients. 

If you have any questions or want to learn more about MAPS and our experience, let us know.  We love hearing from people and exploring how to support their path to success.

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Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.