The MAPS® Framework
What to expect
MAPS® is a cyclical roadmap with seven stops along the way and destinations that are only temporary destinations. At each stop, MAPS® provides a series of questions that the team should answer before moving onto the next step. Your team will:
- Achieve more ROI and know what to measure.
- Experience less stress and wonder.
- Take control of your budget and brand.
- Make smart calculated decisions.
What not to expect
MAPS® isn’t going to make you a logo designer, a better storyteller, or a website developer… that’s not marketing. MAPS® is not a one-night stand or about making a quick sale. It’s about building lasting and meaningful reputation and relationships.
MAPS® is not a hype-machine that will lead you to making exaggerated claims about your products or company. Instead, you will discover what is special and powerful about your company and back it up with claims.