The MAPS® Framework
What to expect
MAPS® is a cyclical roadmap with seven stops along the way and destinations that are only temporary destinations. At each stop, MAPS® provides a series of questions that the team should answer before moving onto the next step. Your team will:
- Achieve more ROI and know what to measure.
- Experience less stress and wonder.
- Take control of your budget and brand.
- Make smart calculated decisions.
What not to expect
MAPS® isn’t going to make you a logo designer, a better storyteller, or a website developer… that’s not marketing. MAPS® is not a one-night stand or about making a quick sale. It’s about building lasting and meaningful reputation and relationships.
MAPS® is not a hype-machine that will lead you to making exaggerated claims about your products or company. Instead, you will discover what is special and powerful about your company and back it up with claims.
Frequently Asked Questions
What is the MAPS Framework in marketing?
The MAPS Framework stands for Marketing & Performance System. It’s considered the gold standard in B2B marketing because it is a structured, repeatable approach designed to help businesses take control of their marketing strategy, align marketing with business goals, and focus on what drives results—not digital noise. Companies who leverage the framework generate more sales and cut marketing waste.
Who is the MAPS Framework for?
MAPS is built for small to midsize B2B companies, especially those in manufacturing, defense, engineering, and professional services. If you’re tired of throwing money at disconnected marketing tactics, MAPS gives you a system to plan smarter, measure better, and grow more sustainably.
How does MAPS improve marketing performance?
MAPS helps companies clarify their goals, define their audiences, position the brand to win more business, select the right channels, and implement a system of accountability. It’s not just a marketing plan—it’s a decision-making framework that makes marketing measurable and repeatable.
Is MAPS a marketing software or a service?
MAPS is not a tool or software (yet) —it’s a framework and methodology based on the basic principles of marketing. You can use it independently, with our guidance, or through MAPS-certified marketing partners. It’s designed to be flexible, so you can implement it within your current team or structure.
Can MAPS work for companies without a full-time marketing department?
Yes! MAPS is ideal for businesses that don’t have a marketing department or rely on external vendors. It provides the structure and clarity needed to lead your marketing—whether you’re a CEO, operations leader, or sales manager wearing the marketing hat.
What makes MAPS different from other marketing frameworks?
Most marketing strategies focus on channels or campaigns. MAPS starts with business goals, integrates brand, strategy, and execution, and introduces accountability at every step. It’s designed to align people, processes and the basic principles of marketing – not just a plan.
Can MAPS help us scale our marketing?
Absolutely. MAPS helps businesses move from reactive marketing to proactive, scalable systems. Whether you’re preparing for growth, launching new products, or entering new markets, MAPS gives you a roadmap to scale without the chaos.
How can I get started with MAPS?
You can get started by downloading our free MAPS overview or scheduling a discovery call with the Marketing Department team. We’ll walk you through how the framework works and how it can be customized for your business.
Is MAPS available as a workshop or training?
Yes! We offer MAPS as a strategic workshop, private coaching, or part of our Roundtable Series for marketing leaders. Whether you’re a team of one or ten, we tailor the experience to fit your goals and structure.