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Strategic Planning

Strategic Planning

Process design, facilitation, internal communications, launch plans

Brand Strategy & Marketing Planning

Brand Strategy & Marketing Planning

Research-driven process, growth goals, dashboards, work plans, culture, naming

Research & Validation

Research & Validation

Competitive analysis, surveys, focus groups, customer experience, testing, new markets

Public & Government Relations

Public & Government Relations

National and local, press releases, social media, media strategy

Digital Strategy & Social Media

Digital Strategy & Social Media

Increase Google rankings, SEO, social media strategy, advertising and organic content

Website Development

Website Development

Planning, brochure sites, landing pages, e-commerce

Advertising

Advertising

Traditional and digital, media placement and plans, market segmentation

Graphic Design

Graphic Design

Logos, packaging, reports, presentations, trade shows, signage, collateral - anything

WHY MARKETING DEPARTMENT INC?

We understand the unique nature of B2B sales and marketing, the importance of people and how to maximize small budgets.

Experience

Experience

Owners with 35+ years of experience. Average tenure of
management is 33 years.

Proven Process

Proven Process

Our holistic process
provides direction and
gives you — and us — confidence
in our approach.

No jargon. No BS.

No jargon. No BS.

No marketing mumbo-jumbo.
We just roll up our sleeves
and get to work!

Outcomes

Outcomes

We start every discussion with
measurable goals and let strategy
drive the plan.

OUR EXPERIENCED TEAM

"Daveo"

"Daveo"

VP Strategic & Creative Services

David Sim

David Sim

Account Manager

Bob Orton

Bob Orton

Graphic Designer

Aaron Radzwilowicz

Aaron Radzwilowicz

Graphic Designer

Laurel Hoitsma

Laurel Hoitsma

Public Relations

Kim Floyd

Kim Floyd

Office Manager

Morgan Laajala

Morgan Laajala

Social Media Manager

Sean Bahr

Sean Bahr

Graphic & Website Designer

 

GROWING SMALL & MEDIUM SIZED BUSINESSES

Our clients are small and medium-sized manufacturers and tech companies who want to grow business.

We understand the unique nature of business-to-business marketing, manufacturing cultures and how to maximize small budgets.

We measure sales and outcomes, not just impressions. Our approach is research-driven and proven.

FROM THE BLOG

Coronavirus – Straight talk for U.P. Businesses & Community Leaders

In helping prepare our clients for employee and customer communication, the agency has been diligently sifting through media clutter and […]

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Building your B2B sales funnel

A sales funnel is a term used in sales and marketing that outlines the journey that leads and potential customers […]

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Successful B2B marketing agency expands to Florida. Hires Market President.

Lifetime Tampa resident, marketing veteran and new market President, Law Smith will expand agency’s ability to deliver growth strategy and […]

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Marketing Department, Inc. is considered an essential business and will remain open to handle critical and crisis-communication for hospitals, municipalities and businesses who are providing critical infrastructure and essential services on the front lines of the COVID19 pandemic.
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