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Slide
The path to revenue will be obvious.
20+ years to get it right.
200+ companies impacted.
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Slide
The path to revenue will be obvious
20+ years to get it right.
200+ companies impacted.
previous arrow
next arrow

A proven revenue system, run by a leader who's actually in the chair, will help your team build the system and hands you the keys.

For small B2Bs with stalled growth, MAP (Measure, Awareness, Pipeline, Scale) is a revenue system that turns scattered, marketing and sales into an engine the business can run. Unlike agencies that sell activity or coaches who hand you a gramework and leave, Karyn steps into the chair as your advisor, build the system with your team and hands you the keys.

Schedule a free consult

Hundreds of businesses impacted

Case Study 01 · Circuit board manufacturer · Michigan

“We're the industry's best-kept secret.” That's a stupid strategy.

Calumet Electronics→ ~30% average annual growth

Case Study 02 · Defense supplier · Upper Peninsula, MI

They were one of the best circuit board manufacturers in North America. Nobody knew it.

Calumet Electronics→ ~30% average annual growth

Case Study 03 · CNC machine shop · B2B manufacturer

They thought more quotes meant more business. They were exhausted. And wrong.

CNC Machine Shop · Goals + Intel module

Case Study 04 · Industrial piping · B2B manufacturer

Their biggest competitive advantage was invisible. Even to them.

Torex Piping · Intel + Clarity module

Case Study 05 · Precision aerospace supplier · Platform module

Precision aerospace supplier · Platform module They had the referral. They had the capability. They lost the deal anyway.

Jim’s Story — when your outside doesn’t match your inside

Case Study 06 · Delta-Brite Systems · Plan + Action Module

Smart team. Decent strategy. Chaotic execution. The quarter goal was hit early.

Delta-Brite Systems — from scattered to systems-driven

Case Study 07 · Medical device manufacturer · Optimize Module

Traffic was up. Leads were flat. Every review became a defense.

Medical Device Manufacturer — R.O.A.D. MAPS® in action

Case Study 08 · B2B manufacturer · recurring pattern

They hired a "marketing strategist." She was 24. She had no plan. Nobody gave her one.

The coordinator trap — and how MAPS® breaks it

Confident, clarity and direction.

You'll move from:To:
Scattered tactics and random activitiesClear goals
Buyers struggling to buy from youHigher close rates and shorter sales cycles
Guesswork and assumptionsStrategy based in truths and facts
Unsure about how to scaleAn obvious clear path

We give you the keys. You take the wheel.

A proven B2B

revenue system.

Senior leader

guiding the team.

Increase revenue and

reduce waste.

MAPS® creates the revenue engine

From confusion to clarity with the MAPS® framework

Understand your goals and make informed strategic decisions.

MAPS® provides a path with steps and ensures accountability along the way

Build and develop accountability that achieves goals.

Slide
A marketing method & coaching
to help you create visibility.
A marketing method & coaching
to help you create credibility.
A marketing method & coaching
to help you create trust.
A marketing method & coaching
to help you create outcomes.
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Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.