Strategic Planning
Process design, facilitation, internal communications, launch plans
Brand Strategy & Marketing Planning
Research-driven process, growth goals, dashboards, work plans, culture, naming
Research & Validation
Competitive analysis, surveys, focus groups, customer experience, testing, new markets
Public & Government Relations
National and local, press releases, social media, media strategy
Digital Strategy & Social Media
Increase Google rankings, SEO, social media strategy, advertising and organic content
Website Development
Planning, brochure sites, landing pages, e-commerce
Advertising
Traditional and digital, media placement and plans, market segmentation
Graphic Design
Logos, packaging, reports, presentations, trade shows, signage, collateral - anything
WHY MARKETING DEPARTMENT INC?
We understand the unique nature of B2B sales and marketing, the importance of people and how to maximize small budgets.
Experience
Owners with 35+ years of experience. Average tenure of
management is 33 years.
Proven Process
Our holistic process
provides direction and
gives you — and us — confidence
in our approach.
No jargon. No BS.
No marketing mumbo-jumbo.
We just roll up our sleeves
and get to work!
Outcomes
We start every discussion with
measurable goals and let strategy
drive the plan.
OUR EXPERIENCED TEAM
Karyn Olsson
CEO
"Daveo"
VP Strategic & Creative Services
Brad Fleming
Creative Director
David Sim
Account Manager
Bob Orton
Graphic Designer
Aaron Radzwilowicz
Graphic Designer
Laurel Hoitsma
Public Relations
Kim Floyd
Office Manager
Morgan Laajala
Social Media Manager
Sean Bahr
Graphic & Website Designer
Andrew Lorinser
Project Manager
Colin Hicks
Marketing Assistant
GROWING SMALL & MEDIUM SIZED BUSINESSES
Our clients are small and medium-sized manufacturers and tech companies who want to grow business.
We understand the unique nature of business-to-business marketing, manufacturing cultures and how to maximize small budgets.
We measure sales and outcomes, not just impressions. Our approach is research-driven and proven.
FROM THE BLOG
Job Opening - Account Manager
Marketing Department, Inc., the region’s leading marketing agency, is adding a Marketing Account Manager to their team in Houghton, Michigan. […]
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MDI welcomes veteran creative director, Brad Fleming
Brad brings additional brand development strength to compliment agency growth Marketing Department Inc., the region’s leading agency, is excited to […]
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Considering building an in-house marketing team?
Your brand is everything. It’s everything your customers see, everything your employees see, everything your suppliers, vendors and competitors see. […]
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