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A marketing method & coaching
to help you create visibility credibility trust outcomes sales .

We help entrepreneurs and small B2B teams build fact-based marketing strategies, brand clarity, and plans that support sales goals. So, it’s time to stop winging it – and start winning it.

A marketing method &
coaching to help you create visibility credibility trust outcomes sales .

We help small B2B business teams take control of marketing without becoming experts.

It’s time to stop winging it – and start winning it.

Take the guesswork out of marketing

Small businesses need a better way to take control of their brand, their budget, and their results. The MAPS® (Marketing and Performance System) Method is about building real momentum and giving  your team a clear, practical roadmap to connect the dots between your business goals and actual execution.

Affordable, Experienced 1:1 Consulting

A Community of B2B Marketers

Access to tools and
resources

Seasoned Production
Services

We give you the roadmap. You take the wheel.

A proven B2B

marketing method.

Expert coaches

help guide you.

Reduce wasted

time & resources

Coaching

Community

Tools

Services

From confusion to clarity —
MAPS® makes marketing work

Understand your goals and make informed strategic decisions.

MAPS® provides a path with steps and ensures accountability along the way

Build and develop accountability that achieves goals.

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A marketing method & coaching
to help you create visibility.
A marketing method & coaching
to help you create credibility.
A marketing method & coaching
to help you create trust.
A marketing method & coaching
to help you create outcomes.
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Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.