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Momentum Marketing-Early Edition

“Like a wave, a business with momentum is unstoppable!”

Momentum Marketing© lays out MAPS® in a step-by-step guide that allows small marketing teams and business leaders to take control of their brand and marketing strategies.

Enter your email here to be informed when the book is officially ready to ship. Signup for an early copy here (no purchase required).

Image of the MOMENTUM MARKETING book

Momentum Marketing-Early Edition

Image of the MOMENTUM MARKETING book

“Like a wave, a business with momentum is unstoppable!”

Momentum Marketing© lays out MAPS® in a step-by-step guide that allows small marketing teams and business leaders to take control of their brand and marketing strategies.

Enter your email here to be informed when the book is officially ready to ship. Signup for an early copy here (no purchase required).

“Thank you to all the clients and business leaders over the years who have confided in me about your frustrations with marketing. This book is being written in your honor.”

About the Author

As the CEO of a twenty-year old B2B marketing firm based in Michigan, Karyn has spent over 30 years helping businesses—especially small and mid-sized manufacturers and engineering firms—enhance their brand presence and achieve sustainable growth. Her passion is equipping business leaders and marketing teams with actionable strategies, essential tools, and valuable insights to drive measurable success. Her mission is to empower business leaders with the confidence, knowledge, and systems they need to achieve higher ROI and long-term success.

The firm has successfully guided over 1,000 clients and projects through complex marketing challenges, delivering results that leave a lasting impact on their goals and growth.

Karyn has channeled her decades of experience into two transformative projects: her book, Momentum Marketing, and the launch of MAPS® to support small businesses. 

Karyn is known for her refreshingly direct, no-BS approach which is coupled with a gracious and results oriented mindset. She believes in the power of insightful analysis. She loves strategic action and to guide clients with objectiveness, knowledge, transformative advice, outcomes, and insightful analysis to solve problems and create opportunities that grow companies and energize brands.

Whether you’re a CEO looking to elevate your brand, a marketing professional eager to learn and grow, or simply someone passionate about smart, effective marketing, Karyn invited you to the journey because she understands that we can achieve more—together.

About the cover
“Like a wave, a business with momentum is unstoppable”. Karyn’s passion for water, the ocean and the sun led to the idea and meaning of a wave. Momentum is like the crest of a wave—once the wave builds up and starts moving, it carries its energy forward, gaining strength as it rolls. Just as a wave continues to push forward until it eventually lands on the shore, momentum keeps a marketing team moving forward until it reaches its destination.

Marketing Department Inc. pioneered MAPS which is built upon our 20+ years of experience helping B2B clients achieve their marketing and business goals.  We have packaged up the processes that have been instrumental in the greatest successes of our clients. 

If you have any questions or want to learn more about MAPS and our experience, let us know.  We love hearing from people and exploring how to support their path to success.

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Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.