(906) 483-2000
(906) 483-2000
Create outcomes and cut waste with the gold-standard for growth combining coaching, insights, and community
You’ll identify crystal-clear sales goals and business objectives that define what success looks like, so marketing isn’t just “busy,” it’s accountable.
Without clear goals, marketing and sales teams becomes reactive and misaligned
You’ll uncover the truth about your market, your customers, your competitors, and how your brand is currently perceived. This ensures every decision you make is grounded in facts, not guesswork, so your strategy hits – where it counts.
This activity give your team a sel-perspective insight into how effective your current sales and marketing activities are performing than the process here.
Customer needs vary by industry, trends, region and all the way down to a specific client. Every customer has the minimal basic needs of a great price, great service and a great product…
In order for you to stay competitive and capitalize on emerging opportunities, it is critical that you pay close attention to current trends and future oppurtunities.
Gain clear insights into how they stock up against others in their industry.
Your unbiased intel on one page- so everyone stays on one page!
You can’t argue with data – right?
Competitive Analysis Worksheet
You’ll make smart choices about what you offer, who you serve, and how you’ll win—without trying to be everything to everyone. By the end, you’ll have a focused, differentiated strategy that guides every marketing move.
Strategy is where a business gains momentum. This is your roadmap to more business and peace of mind.
The most effective positioning what a company does best to a group of perfect customers who want and value exactly what you do.
Owning a unique position in the
mind of the market and customer.
If you own or lead a small to mid-sized (SMB) B2B business, odds are you’re feeling the tension between needing to do more marketing and the nagging feeling that it’s not working so – why would I add resources here?
Are you frustrated with lackluster results from your company’s marketing activities? You’re among the millions of frustrated businesspeople who know they have a marketing problem but are not sure where to begin to fix it.
You’ll build or refine the core assets and tools that power your brand, from messaging to your website M. The result is a marketing engine that’s not only consistent. Consistency is confidence. Confidence builds trust. Trust attracts customers.
The blueprint. How you shape what people see and think about you.
Basic Identity Card Checklist
You’ll turn strategy into execution with a prioritized, realistic 90-day marketing roadmap. Your team walks away with clarity on what to do, who’s doing it, and how results will be tracked.
The blueprint. How you shape what people see and think about you. Message platforms and an identity card keeps teams consistent.
Sales Funnel –
(examples)
High Value KPIs
Several years ago, a Wisconsin client who makes metal casted components for OEM’s, came to us with what I ended up calling their “Frankenstein”—a stitched-together mess of random tactics, scattered assets, and good intentions.
Leaders feel it — campaigns aren’t landing, leads are slowing, and trust in marketing is wearing thin.
You’ll establish the systems, rhythms, and resources to keep marketing on track and moving forward—no more stopping and starting. By the end, your team will be confident, accountable, and working from a shared playbook.
Team Meeting Cadence & Agendas
You’ll learn how to assess what’s working, what’s not, and where to adjust so that marketing keeps improving and delivering. This ensures you’re not just checking boxes—you’re building momentum and multiplying ROI over time.
Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.
Action:
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!
Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.
Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.
Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.
With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.