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The MAPS Method is a practical self-guided marketing framework that turns random acts of marketing into clarity, alignment, and measurable growth – because it connects sales goals, facts, strategy, execution, and optimization.

$7,500/year ($625/month) includes:

  • 12 virtual 1.5-hour sessions with a seasoned coach, structured at the pace you need.
  • 1 seat at a monthly marketing roundtable with non-competing colleagues.
  • Exclusive access to the LinkedIn Community Groups.
  • Access to a growing toolbox of templates, insights, guides, data and more.
  • Referrals to a list of vetted agencies and production professionals who know B2B markets.
  • 1 free book when published in 2026
  • Direct access to MAPS Support Hub Slack Channel for same-day support
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Want a clear marketing strategy, messaging, plan in a day? Check out our 1-day onsite Sprint Session.

CoachPlus Benefits

Engage 1:1 with a coach

You will spend an hour and a half in twelve 1:1 coaching session as you implement the MAPS Method.

Make Calculated Decisions

The MAPS Method will take the guesswork out of marketing so you can finally cut through the noise and win more business.

Become a part of a community

Network with peers in an exclusive and trusted LinkedIn group and monthly virtual roundtable where everyone can confidentially share challenges and successes with each other.

Access vetted service providers

If and when you need marketing services, we have a vetted list of marketing specialists who understand B2B.

Work faster and more strategically

Gain access to MAPS Method tools, templates, guides to make your job easier.

Receive a free book.

As a thank you for putting your trust in us, you will receive a copy of Momentum Marketing once it publishes in 2026.

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.