Do you need to get a marketing project over the finish line?
We can help.
Our production team is supported by an experienced and vetted network of service providers (contractors and agencies) with 5+ years of experience in their specialized fields. Please call our office so we can find the best service provider for your project(s) and your brand. (906) 483-2000
To support our mission and help business make smart marketing decisions we offer this referral service free of charge. Our goal is to make sure you are working with the right partner.
Strategic Services
Marketing Strategy Development: Creating overarching strategies to achieve business goals.
Brand Strategy: Developing or refining brand positioning, messaging, and identity.
Market Research: Conducting surveys, focus groups, and competitive analysis.
Customer Journey Mapping: Understanding and optimizing customer touchpoints.
Marketing Audits: Assessing current marketing efforts for effectiveness and ROI.
Goal Setting and KPIs: Establishing measurable objectives for campaigns or ongoing efforts.
Branding and Creative Services
Logo Design and Visual Identity: Designing logos, color palettes, and style guides.
Brand Guidelines: Documenting standards for consistent brand usage.
Content Creation: Developing copy, graphics, and multimedia assets.
Rebranding: Updating or overhauling brand identity and messaging.
Naming Services: Creating names for brands, products, or services.
Branding and Creative Services
Search Engine Optimization (SEO): Improving website rankings in search engines.
Pay-Per-Click Advertising (PPC): Managing Google Ads and similar platforms.
Social Media Marketing: Managing social accounts, creating content, and running ads.
Email Marketing: Designing and managing email campaigns for lead nurturing.
Web design and Development: Building or updating websites for better UX and performance.
Conversion Rate Optimization (CRO): Enhancing website elements to increase conversions.
E-commerce Marketing: Promoting online stores through various digital tactics.
Branding and Creative Services
Blog Management: Writing and publishing articles to attract and educate audiences.
Video Production: Creating promotional videos, tutorials, and testimonials.
Infographic Creation: Designing visually engaging data representations.
Podcast Development: Producing and promoting branded podcasts.
Case Studies and Whitepapers: Showcasing expertise and solutions through detailed content.
Social Media and Community Engagement
- Social Media Strategy: Developing a plan for platforms like LinkedIn, Instagram, and Facebook.
- Community Management: Engaging with followers and managing online communities.
Advertising and Media
Media Buying: Purchasing ad space in digital, print, or broadcast channels.
Display Advertising: Designing and managing banner ads on websites or networks.
Programmatic Advertising: Using automated platforms to buy and place ads.
Native Advertising: Creating content-based ads that match the look and feel of the platform.
Outdoor Advertising: Designing and managing billboards or transit ads.
PR and Communications
Public Relations: Managing media relationships and brand reputation.
Crisis Communications: Handling negative press or public issues.
Press Release Writing and Distribution: Announcing newsworthy updates.
Event Promotion: Marketing for trade shows, product launches, or corporate events.
Media Training: Preparing spokespeople for interviews and public appearances.
Sales Enablement
Lead Generation: Strategies to attract and qualify potential customers.
Account-Based Marketing (ABM): Targeting specific high-value accounts.
Sales Funnel Development: Creating workflows to guide prospects to conversion.
CRM Integration: Connecting marketing activities to sales systems like Salesforce or HubSpot.
Training and Workshops: Educating sales teams on marketing tools and collaboration.
Analytics and Reporting
Campaign Performance Tracking: Monitoring key metrics to assess effectiveness.
Dashboard Creation: Building visual tools to track real-time data.
Attribution Modeling: Understanding which tactics drive conversions.
ROI Analysis: Evaluating the return on investment for marketing efforts.
Customer Segmentation: Analyzing data to personalize marketing for different audience groups
Specialized Marketing Services
Event Marketing: Planning and promoting in-person or virtual events.
Trade Show Support: Designing booths and collateral for industry events.
Product Launches: Managing campaigns to introduce new products.
Cause Marketing: Aligning with social or environmental causes to enhance brand image.
Franchise Marketing: Supporting franchisees with localized campaigns.
Channel Marketing: Collaborating with partners or distributors on joint campaigns.