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906.483.2000

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Facebook Linkedin Youtube

906.483.2000

Do you need to get a marketing project over the finish line?
We can help.

Our production team is supported by an experienced and vetted network of service providers (contractors and agencies) with 5+ years of experience in their specialized fields. Please call our office so we can find the best service provider for your project(s) and your brand.  (906) 483-2000

To support our mission and help business make smart marketing decisions we offer this referral service free of charge. Our goal is to make sure you are working with the right partner.

Strategic Services

Marketing Strategy Development: Creating overarching strategies to achieve business goals.
Brand Strategy: Developing or refining brand positioning, messaging, and identity.
Market Research: Conducting surveys, focus groups, and competitive analysis.
Customer Journey Mapping: Understanding and optimizing customer touchpoints.
Marketing Audits: Assessing current marketing efforts for effectiveness and ROI.
Goal Setting and KPIs: Establishing measurable objectives for campaigns or ongoing efforts.

Branding and Creative Services

Logo Design and Visual Identity: Designing logos, color palettes, and style guides.

Brand Guidelines: Documenting standards for consistent brand usage.

Content Creation: Developing copy, graphics, and multimedia assets.

Rebranding: Updating or overhauling brand identity and messaging.

Naming Services: Creating names for brands, products, or services.

Branding and Creative Services

Search Engine Optimization (SEO): Improving website rankings in search engines.

Pay-Per-Click Advertising (PPC): Managing Google Ads and similar platforms.

Social Media Marketing: Managing social accounts, creating content, and running ads.

Email Marketing: Designing and managing email campaigns for lead nurturing.

Web design and Development: Building or updating websites for better UX and performance.

Conversion Rate Optimization (CRO): Enhancing website elements to increase conversions.

E-commerce Marketing: Promoting online stores through various digital tactics.

Branding and Creative Services

Blog Management: Writing and publishing articles to attract and educate audiences.

Video Production: Creating promotional videos, tutorials, and testimonials.

Infographic Creation: Designing visually engaging data representations.

Podcast Development: Producing and promoting branded podcasts.

Case Studies and Whitepapers: Showcasing expertise and solutions through detailed content.

Social Media and Community Engagement

  • Social Media Strategy: Developing a plan for platforms like LinkedIn, Instagram, and Facebook.
  • Community Management: Engaging with followers and managing online communities.

Advertising and Media

Media Buying: Purchasing ad space in digital, print, or broadcast channels.

Display Advertising: Designing and managing banner ads on websites or networks.

Programmatic Advertising: Using automated platforms to buy and place ads.

Native Advertising: Creating content-based ads that match the look and feel of the platform.

Outdoor Advertising: Designing and managing billboards or transit ads.

PR and Communications

Public Relations: Managing media relationships and brand reputation.

Crisis Communications: Handling negative press or public issues.

Press Release Writing and Distribution: Announcing newsworthy updates.

Event Promotion: Marketing for trade shows, product launches, or corporate events.

Media Training: Preparing spokespeople for interviews and public appearances.

Sales Enablement

Lead Generation: Strategies to attract and qualify potential customers.

Account-Based Marketing (ABM): Targeting specific high-value accounts.

Sales Funnel Development: Creating workflows to guide prospects to conversion.

CRM Integration: Connecting marketing activities to sales systems like Salesforce or HubSpot.

Training and Workshops: Educating sales teams on marketing tools and collaboration.

Analytics and Reporting

Campaign Performance Tracking: Monitoring key metrics to assess effectiveness.

Dashboard Creation: Building visual tools to track real-time data.

Attribution Modeling: Understanding which tactics drive conversions.

ROI Analysis: Evaluating the return on investment for marketing efforts.

Customer Segmentation: Analyzing data to personalize marketing for different audience groups

Specialized Marketing Services

Event Marketing: Planning and promoting in-person or virtual events.

Trade Show Support: Designing booths and collateral for industry events.

Product Launches: Managing campaigns to introduce new products.

Cause Marketing: Aligning with social or environmental causes to enhance brand image.

Franchise Marketing: Supporting franchisees with localized campaigns.

Channel Marketing: Collaborating with partners or distributors on joint campaigns.

Marketing Department Inc. pioneered MAPS which is built upon our 20+ years of experience helping B2B clients achieve their marketing and business goals.  We have packaged up the processes that have been instrumental in the greatest successes of our clients. 

If you have any questions or want to learn more about MAPS and our experience, let us know.  We love hearing from people and exploring how to support their path to success.

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Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.