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906.483.2000

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Facebook Linkedin Youtube

906.483.2000

Become a Coach

Coaches are seasoned marketing advisors who can leverage MAPS® to build their consulting practice – and not alone. With MAPS®, you will be able to create value, build credibility quickly, and have the tools and resources you need to hit the ground running.

If you have more than 5 years of marketing experience and are Entrepreneurial in nature, please read below to understand how coaching works.

How much do coaches earn, and what are the fees?


While MAPS is building a network, the initial hourly rates for coaches are $100 plus a $1,000 bonus for referral sources. Coaches with 10 clients during a year can earn between $150,000 and $200,000, with additional earning potential.


How do we get you up and running?
  • 1 day – 1:1 in-person or Zoom training
  • Public press release and announcements on LinkedIn
  • Shadowed support with the first few calls if needed
  • Your own customized microsite
  • 500 business cards
  • Listed on the website
 What do coaches do?
  • Facilitate monthly 1:1 in-person or Zoom meetings with clients
  • Facilitate one and three-day strategic sprints, in person, with clients as needed
  • Create connections and give clients resources they need whenever possible
  • Participate in weekly or monthly coaches’ meetings to get unstuck and meet other coaches
  • Always be learning and sharing
What do coaches have access to?
  • Warm leads
  • Portal of models and insights for you to use as tools with your clients
  • Customized marketing materials
  • Coaches Slack Community
  • Guest speaking opportunities at Roundtables for visibility
  • Participation in monthly Coach Roundtables
  • 24:7 1:1 access to support
  • Weekly roundtable support calls with all the coaches
I am interested! What is the next step?

Schedule a 1:1 discovery call with us. During and after the initial discovery call, our team will be available to answer any questions while you make the decision whether this opportunity aligns with your personal needs and goals. This also gives our team the opportunity to understand your background, allowing us to tailor your onboarding and training to your experience level.

During the discovery, we will also discuss how to move forward together. Just like we do with clients, we move at your pace!

Schedule a Discovery Call

Someone will call you back within one business day. If you’re feeling ambitious, please feel free to call Cass at (906) 483-2000.

Steps to Coaching

Inquiry (1-2 days)

  • Discovery Call – decide if we’re a good fit

Agreement (1-2 days)

  • Call to gain a broad understanding of the MAPS® framework and answer any questions we have for each other.
  • Signed agreement

Training (2-4 weeks)

  • 1:1 MAPS® coaching and more if needed
  • Immediate access to a library of resources
  • Mentored coaching for the first few clients

Business Development and Visibility

  • Press release and publicity that announces your certification
  • A microsite and marketing materials customized to you
  • Certification logo and certification that can be used on your marketing materials
  • Support during initial business development calls.

Ongoing support

  • Access to warm leads
  • Access to a growing portal of models and insights for you to use as tools with your clients
  • Access to the Coaches Slack Community
  • Guest speaking opportunities at Roundtables for visibility
  • Participation in monthly Coach Roundtables
  • 24:7 1:1 access to support
  • Weekly roundtable support calls with all the coaches
  • Fixed, simple, and low monthly fee with no royalties.

Someone will call you back within one business day. If you’re feeling really ambitious, please feel free to call Cass Wagner at (906) 483-2000.

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.