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The path to revenue will be obvious.

As MAPS® (Measure, Awareness, Pipeline, Scale) turns scattered effort into a decision-ready growth plan with clear priorities, messaging, ownership, and a calendar your team can actually execute and measure.

The path to revenue will be obvious

As MAPS® (Measure, Awareness, Pipeline, Scale) turns scattered effort into a decision-ready growth plan with clear priorities, messaging, ownership, and a calendar your team can actually execute and measure.

The MAPS® Revenue System takes the guesswork and mystery out of marketing and sales.

Just like other business systems (think EOS for running your company, LEAN for manufacturing, Agile Scrum for development, Six Sigma for quality) MAPS® is your revenue system. Your coach Karyn will help you build it based on your team dynamics, company structure, business intel, and goals. Once Karyn and the team builds the system, you will take the keys and drive yourself.

 

MAPS is an acronym for Measure, Awareness, Pipeline and Scale integrates B2B sales and marketing teams, processes, and principles. MAPS is not software or an AI tool. It is a new way of life for B2B teams to live and operate together. Every segment connects and leads to revenue goals. Here is what to expect:

Goals – Direction for Everyone
Everything starts here. We get clear on where you’re headed and what it’s worth. Your revenue targets plus smaller, snackable wins along the way that keep everyone motivated. When the whole company can see the goal, everyone can pull in the same direction. The company will have a North Star Sales Goal, a Gap goal and several supporting goals to aim toward that will keep both sales and marketing aligned.

Intel – The truths that drive confidence
You can’t build a revenue system on assumptions or the loudest person in the room. We dig into what your customers actually need, what they care about most, what your competitors are really doing, and where the market is heading. This is the ground truth everything else stands on. You will eliminate all guesswork and start grounding strategy in facts and truths.

Clarity – Strategy moves the needle
We lock in your ideal customer, then build a platform that drives what you say and how you show up, and make the answer to “why us?” obvious. You will get grounded in storng positioning, reputation, messaging, and identity that all work together instead of against each other.

Demand – Capturing opportunities
Here we start to build your revenue engine because leads don’t appear by accident. We figure out where your best opportunities come from, how many you need to hit your goals, what those buyers need to know, and what’s going through their heads before they ever reach out.

Sales – How we close
This is where interest turns into orders. We build the process for how you sell, tighten how deals move forward, and give your team the tools to handle the moments that make or break a close.

Delivery – Delivering what we promised
Winning the deal is the start, not the finish. We build the discipline and operations that make sure you deliver exactly what you sold and just as important, that customers can see and feel that you delivered.

Expansion – How we grow clients
Your best growth is already in the building. We turn how you communicate with existing customers into a system, and turn customers into partners who stay, spend more, and send others your way.

Optimize – Continuous improvement
A revenue system only works if it keeps getting better. We set what to measure, build the habit of compounding what’s working, and give you a way to get unstuck when something stalls.

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.