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Join the B2B Marketing Mastermind:
Where Strategy Meets Action.

Are you a B2B leader responsible for marketing strategy and execution? Do you struggle with marketing alignment, ROI measurement, or keeping up with the latest trends?

Our exclusive B2B Marketing Mastermind are designed to help you make smarter marketing decisions that align with your business goals and drive revenue. No fluff. No sales pitches. Just real conversations that lead to action.

Join For Free
Join a roundtable.

Why Join the Mastermind?

Smarter Marketing, Better Results

Align your marketing with business objectives and make data-driven decisions.

Learn from Peers
& Experts

Exchange insights with non-competing business leaders facing similar challenges.

Stay Ahead
of Trends

Get exclusive insights on emerging marketing trends, MarTech, and strategic planning for growth.

Confidential, Supportive Community

Share challenges openly in a trus environment. No selling. No competition.

Who Can Join?

  • B2B business leaders responsible for marketing strategy and execution
  • Marketing decision-makers seeking practical strategies to improve performance Committed professionals willing
  • Committed professionals willing to share insights and collaborate with peers
  • Committed professionals willing to share insights and collaborate with peers

Take the Next Step

Don’t navigate marketing challenges also community of B2B leaders committed strategic growth, accountability, and innovation.

Don’t navigate the challenges of marketing alone.

Join a Mastermind for FREE in 2026!

Join For Free

How it Works

Launches July 2026 (90 minutes)…. FREE | Meets last Thursday of every month (2 hours per session) | Virtual | Up to 10 Members per Mastermind.

Meeting Schedule and Topics

  • Welcome & Agenda Overview – Ground rules, introductions
  • Marketing Trends & Guest Insights – Industry shifts & expert insights
  • Member Updates – Company highlights, major challenges, and peer solutions
  • Deep Dive into Monthly Marketing Topic – Actionable strategies & discussion
  • Off-Topic “Parking Lot” Items – Unaddressed questions
  • Closing & Key Takeaways – Recap, accountability, and planning

Meeting Schedule and Topics

Meeting times 11-12:30. Members will receive details ahead of time.

June 19th 11-1:00 : Differentiation and Positioning
• Stand out in a crowded marketplace.
• Competing with brands with bigger budgets and a stronger market presence.
• Unclear and inconsistent brand messaging and across platforms.

July 24 : Aligning Marketing and Business Goals
• Sales and marketing teams collaborate in order to not miss opportunities
• Vanity metrics (like impressions) overshadowing revenue.

August 21: Marketing Talent, Leadership & Building a Team
• Filling the gaps with small marketing teams
• Ensuring everyone understands the business strategy
• Attracting marketing talent – both strategic and tactical

September 25: Keeping up with your marketing Tech stack (MarTech)
• Embracing AI, automation without losing personalization
• Keeping up with social media and Google search rankings

October 23: Marketing Planning for 2025
• Big Trends to pay attention (politics, markets, technologies)
• Review 2024
• Goals, Strategy, Planning

November 20: Allocating a small budget
• Where is the highest ROI?
• Wasted spending and ineffective campaigns – unproven channels
• Balancing short term lead generation and long-term brand building.

December 18: 2025 Wrap Up & Celebration
• Biggest achievements for 2025
• 3 Biggest Goals of 2026
• 2026 Highlights and moments
• Topics wish-list for 2026
• What the Roundtable can improve on in 2026

Join For Free

Meeting Schedule and Topics

Join For Free

Meeting times 11-12:30 EST. Members will receive details ahead of time.

July 30th – Differentiation and Positioning

  • Stand out in a crowded marketplace.
  • Competing with brands with bigger budgets and a stronger market presence.
  • Unclear and inconsistent brand messaging and across platforms.

 

August 27th – Aligning Marketing Activities and Business Goals

  • Sales and marketing teams collaborate in order to not miss opportunities
  • Vanity metrics (like impressions) overshadowing revenue.

 

September 24th – Marketing Talent, Leadership & Building a Team

  • Filling the gaps with small marketing teams
  • Ensuring everyone understands the business strategy
  • Attracting marketing talent – both strategic and tactical

 

October 29th – Keeping up with your marketing Tech stack (MarTech)

  • Embracing AI, automation without losing personalization
  • Keeping up with social media and Google search rankings

 

December 3rd – Marketing Planning for 2027

  • Big Trends to pay attention (politics, markets, technologies)
  • Review 2024

 

January 21st – Allocating a small budget

  • Where is the highest ROI?
  • Wasted spending and ineffective campaigns – unproven channels
  • Balancing short term lead generation and long-term brand building.

Rules

  • Must be a B2B business with less than 100 employees
  • Must participate during the call
  • No selling to other participants during or after the meeting
Meet your host

Karyn Olsson is the co-founder and CEO of Marketing Department, Inc, a 20-year-old B2B firm who has seen it all. She is the author of Momentum Marketing, a book written for small businesses. Karyn is also the creator of MAPS®, a business framework designed to drive more sales and cut waste.

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.