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906.483.2000

Choose the Right Plan

Attract the right customers & cut waste

Take the guesswork out of marketing

Align marketing tactics with sales goals

Take control of your message and brand

Every business is unique, and so are your marketing needs. Marketing and Performance System MAPS® is easy follow
and ensures you get the exact tools, strategies, and insights needed to achieve your goals. You can access MAPS
several ways.

Let us help explore your goals and options.

Let us help explore your goals and options.

Schedule a free session

This is a no-sales-pressure conversation about your business and goals. 

Two Ways to Get Started

Hire a veteran B2B coach to guide your team

Achieve more sales, cost savings and measurable outcomes. Pricing starts at $15,000.

Schedule a free session

Outcomes

  • Achieve clarity and direction with tools, coaching and a community.
  • Attract customers and gain momentum with a distinct brand strategy, fresh identity and positioning to stand out in the market
  • Cut waste with the right strategies, action plan and accountability to bring your team together for optimal performance

What you get

  • Initial input meeting with your leadership team to understand corporate and sales goals
  • Input meeting with the sales and marketing teams to understand operations and review current performance
  • Review of the current brand, messaging and positioning
  • Competitive analysis
  • Review of industry opportunities and trends
  • Positioning & brand strategy
  • Messaging Platform
  • A brand blueprint and creative strategy to energize the identity
  • Suggestions on how to maximize and optimize the sales and marketing team operations and performance
  • 24-month marketing plan & budget
  • Automatic enrollment in the VIP B2B Community 
  • Access to full suite toolbox of templates, insights, and guides that is always growing
  • Exclusive access to the Momentum LinkedIn Community Group
  • 1 seat during a virtual monthly marketing roundtable with non-competing colleagues
  • 1:1 Hour and a half monthly strategy meeting with Karyn or another certified MAPS® coach
Schedule a free session
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Become a community member

$550/month – Start making more calculated decisions while working faster and strategically. 

Join Now

Outcomes

  • Increased sales and cost savings as you gain access to monthly strategy meetings with MAPS coach and access to a suite of MAPS tools.
  • A network of B2B peers that you can build relationships during monthly roundtables and in exclusive LinkedIn and Slack Groups.

What you get

  • 1:1 Hour and a half monthly strategy meeting with Karyn or another certified coach.
  • 1 seat at a monthly marketing roundtable with non-competing colleagues.
  • Exclusive access to the Momentum LinkedIn and Slack Community Groups.
  • Access to a growing full-suite toolbox of templates, insights, guides and more.
  • Referrals to a list of vetted and certified providers and production people.
  • 1 free book when published in 2026
Join Now

$550/ month

Marketing Department Inc. pioneered MAPS which is built upon our 20+ years of experience helping B2B clients achieve their marketing and business goals.  We have packaged up the processes that have been instrumental in the greatest successes of our clients. 

If you have any questions or want to learn more about MAPS and our experience, let us know.  We love hearing from people and exploring how to support their path to success.

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© 2025 Marketing Department, Inc™ & MAPS®. All rights reserved.

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.