Schedule a Consult

(906) 483-2000

— For B2B Teams that need clarity fast

Leave with confidence, clarity & direction in 30 days.

In 30 days, MAPS turns scattered effort into a decision-ready growth plan with clear priorities, messaging, ownership, and a calendar your team can actually execute and measure.

See if you’re a fit

Book a strategy call

Attract the right customers and cut waste

Align marketing tactics with sales goals

Take control of your message and brand

A system & coaching

Specific, practical, and built for B2B teams with real constraints

This is not a vague consulting engagement. It is a guided working process with clear decisions, defined outputs, and visible progress.

Built from 20+ years of B2B client work

Designed for small and midsized B2B teams

Sales-aligned, not activity-driven

A system — not software, hype, or agency fluff

  • You bring leadership input, sales reality, and internal truth.
  • Our coaches guide the process, challenge assumptions, and keep decisions moving.
  • Your team works in focused sessions instead of endless meetings.
  • You leave with confidence and an action plan, not a pile of notes and good intentions.
  • WHO THIS IS FOR
  • Companies tired of scattered marketing and unclear priorities
  • Teams that need marketing connected to sales goals
  • Businesses that want clearer positioning and message consistency
  • Leaders who want momentum without adding more chaos
PROGRAM SNAPSHOT
30-Day Accelerator
$12,000
TIMELINE
30 days
CADENCE
2-hour kickoff + 4 virtual working sessions + 1 day in person + 90-day check-in
Core Promise: Coach-led. Team-informed. Strategy finished fast.
Best for: Teams who are tired of talking about marketing and want a plan the team can align around immediately. If there is no urgency, try the 90-Day Co-Pilot which achieves the same thing but with less time pressure.
  • WHAT IMPROVES

The business benefits, not just the process

  • Faster alignment across leadership
  • Sharper positioning and message clarity
  • A plan the team can start executing right away
  • Less waster, fewer side quests, and better decision-making

What Happens in 30 Days

1
Week 1 – Set the direction
—MAPS SEGMENT: GOALS
WHAT YOU'LL DO
Kickoff, business context, establish sales and lead-gen goals.
WHY IT MATTERS
Everyone gets clear on what growth needs to look like before tactics start flying. Plus, sales won't feel like a lofty year-end number.
2
Week 2 – Gather the truth
—MAPS SEGMENT: INTEL
WHAT YOU'LL DO
Competitive analysis, customer listening, market intel, reality check, summarize strengths and opportunities.
WHY IT MATTERS
You stop guessing and start making decisions based on what buyers, competitors, and the market are telling you.
3
Week 3 – Clarify the direction
—MAPS SEGMENTS: CLARITY + PLATFORM
WHAT YOU'LL DO
Your team will work with a coach in-person to develop positioning, message platform, differentiators, growth strategy and brand identity direction.
WHY IT MATTERS
Your company becomes easier to understand, easier to trust, and harder to ignore. Plus, deals become quicker to close and easier to land.
4
Week 4 – Build the plan
—MAPS SEGMENTS: PLAN + ACTION
WHAT YOU'LL DO
90-day marketing plan, ownership, priorities, calendar, and measurement rhythm.
WHY IT MATTERS
The team leaves with next steps assigned, sequenced, and tied to business goals — not random acts of marketing.
You also have a call 90 days after the plan is complete to optimize the plan

Your team walks away with

01.

Annual Scorecard

Annual, quarterly, and monthly goals that give marketing a clear target.

02.

Marketing Intel that will
drive growth strategy

Competitive Analysis, Self-Performance audit, market intel report, customer listing analysis, summary of strengths and opportunities.

03.

Marketing and Brand Strategy Canvas

Brand vision, values, positioning statement, Ideal Customer Profile, marketing and sales funnel.

04.

Message Platform and Identity Card

Key message platform and supporting proof points, 1-2 page identity guide.

05.

Marketing Action Plan

First 90-day sprint plan based on your company’s growth intensity, assigned accountability and deadlines.

06.

Operational Structure

Proofing and approval process, meeting cadences and agendas.

07.

Optimization Loop

A process to review, optimize, adapt and decide what is working and not.

+

90-Day Coach Check-in

After your first 90 days, you will have a 90-minute session with your coach to talk about your observations and make strategic adjustments to your marketing plan.

How the programs compare

Find the right fit for your team

30-Day Accelerator

90-day Co-Pilot

What it is

A decision-ready strategy and plan that aligns sales goals with next steps assigned and calendarized, and you need it quick.

A sales aligned marketing plan that is based on truths (not assumptions) your team can execute with confidence.

Best for

Perfect if you’re stuck in endless meetings and want a focused working session that produces a plan you can align and execute immediately

Great for small teams, with limited resources, who need structure, cadence, and feedback (not an agency).

Fee

$12,000 (includes one in-person half-day coach-led workshop)

$9,600 ($3,600/mo x 3 mo)

Reach out

Book a strategy call
Book a strategy call

Outcomes

Coach led session with team inputs.

  • Scoreboard with annual, quarterly, monthly sales goals
  • Competitive & market intel summary
  • Messaging platform
  • Identity guide
  • 90-day marketing plan

You do the work. The coach will guide you.

  • Scoreboard with annual, quarterly, monthly sales goals
  • Competitive & market intel summary
  • Messaging platform
  • Identity guide
  • 90-day marketing plan
  • Team meetings during execution
  • KPIs and strategy meetings

Includes

  • 2-hour kick off call
  • 4 one-hour virtual calls with your team & coach
  • 1 copy of the book when published in 2026
  • Membership to the private LinkedIn Group
  • Add access to MAPS® portal
  • 2-hour kick off call
  • Coach on-site (half day)
  • 12 one-hour virtual calls with your team & coach
  • 1 copy of the book when published in 2026
  • 1 seat at the monthly B2B Roundtable
  • Membership to the private LinkedIn Group

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.