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PRESS & MEDIA

MAPS® is changing how B2B companies do marketing

We replaced guesswork with a system — and the results speak for themselves. Here’s what the media, industry leaders, and event organizers are saying.

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FEATURED IN & SPEAKING AT

B2B Marketing ForumMidwest Manufacturing SummitSMB Growth ConferenceMDI RoundtablesIndustry Outlook 2025

FEATURED STORY

Press Release

Finally — a B2B marketing system built for teams that can't afford to waste time or money.

Press Release  ·  January 2, 2026

Access MAPS®: Small B2Bs can now get a proven marketing system at a price that makes sense

For too long, tight budgets forced small B2B companies to settle for “good enough.” MAPS® changes that — providing structured tools, expert coaching, and a community built around real results.

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LATEST NEWS & ARTICLES

Article

Take Control: Why small B2B leaders keep losing the marketing battle

Most small B2B leaders don’t ignore marketing on purpose — they’re drowning in everything else.

Nov 28, 2025    Read →

Opinion

The marketing industry is broken — here's what you should demand instead

Is your marketing firm ‘really nice’ — but you don’t see results? Here’s the real problem.

Nov 28, 2025    Read →

Press Release

MDI announces free B2B monthly marketing roundtables for small businesses

New initiative builds a community of marketers who can collaborate and share real challenges.

Mar 31, 2025    Read →

Insight

10 signals that marketing is slowing your business — and 10 fixes

A Wisconsin manufacturer came to us with what we called their Frankenstein — a stitched-together mess.

Aug 1, 2025    Read →

Opinion

Rethink marketing: A wake-up call for small B2B businesses

You feel the tension — needing to do more marketing while wondering if it’s even worth it.

Jun 3, 2025    Read →

Insight

4 reasons B2B marketing is a mess — and how to fix them

Leaders feel it: campaigns aren’t landing, leads are slowing, and trust in marketing is wearing thin.

Apr 4, 2025    Read →

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SPEAKING & EVENTS

Karyn Olsson is on the road and on stage

Karyn brings the MAPS® framework to B2B leaders across the country. Real conversations. Practical takeaways. No fluff.

Book Karyn to Speak

Upcoming · Q2 2026

B2B Marketing Leaders Forum

Chicago, IL

Keynote Speaker

Upcoming · Q2 2026

Midwest Manufacturing Summit

Detroit, MI

Panel Presenter

Upcoming · Q3 2026

SMB Growth Conference

Minneapolis, MN

Workshop Facilitator

Completed · Mar 2025

MDI B2B Roundtable Series

Houghton, MI + Virtual

Host & Speaker

Completed · 2025

MAPS® Launch Event

Palm Springs, CA

Presenter

Interested in having Karyn speak?

Submit a speaking request

→ Get in touch

FOR MEDIA & PRESS

Covering MAPS®? We've got everything you need.

Our media kit includes everything a journalist, podcast host, or event organizer needs to tell the MAPS® story accurately and compellingly.

  • ●  Company backgrounder & MAPS® overview
  • ●  Karyn Olsson bio & high-res headshots
  • ●  Brand logos & approved visual assets
  • ●  Key messaging & approved statements
  • ●  Suggested interview questions
Download Media Kit
View Brand Guide

Get in touch with our press team

Podcast booking, press inquiries, media partnerships, and event coordination — we respond fast.

Karyn Olsson — CEO

karyno@marketingdepartmentinc.com

Cassandra Wagner — Brand Director

cass@marketingdepartmentinc.com

Send Inquiry

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Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.