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Marketing Department, Inc. Launches MAPS® Products to Deliver No-B.S., Affordable Marketing Support for Small B2B Businesses

[Houghton, Michigan — January 2, 2026] – Marketing Department, Inc. today announced the official launch of its expanded MAPS® (Marketing and Performance System) product lineup, giving small B2B businesses access to practical, affordable marketing support, coaching, and resources—without the fluff, long-term contracts, or agency price tags.

Built for B2B companies frustrated by “random acts of marketing & overpriced agencies” MAPS® is a self-guided, system-driven framework that connects business goals to marketing strategy, execution, and sales outcomes. With the launch of its new MAPS® packages, Marketing Department, Inc. is removing cost and complexity as barriers—ensuring that small businesses can access professional marketing guidance at every stage of growth.

“Small B2B companies don’t need more tactics, software or people,” said Karyn Olsson, CEO of Marketing Department, Inc. “After nearly three decades of fixing broken marketing, MAPS® is the system we built to give small businesses structure, confidence, and momentum—without the agency overhead.”

New MAPS® Offerings Include:

  • Coach Plus (for Self-Guiders) – $625/month:
    Designed for businesses who want to stay hands-on while gaining expert guidance. Includes monthly 1:1 coaching, access to MAPS® templates and planning tools, and participation in facilitated monthly marketing roundtables with peers. $625/month
  • 1-Day MAPS On-Site Sprint – $4,500:
    Built for companies that want an experienced strategist leading the team through a 1-day in-person strategy and planning session. Teams will gain clarity on business intelligence, positioning and messaging aimed to win more business and practical action plans – all that align with sales goals.
  • Executive Advisor – $1,800/month:
    While Marketing Department, Inc., only has two more slots available for 2026, they are offering deeper support and marketing leadership with a certified MAPS coach. Clients will have access to a marketing coach daily with regular onsite meetings and strategy sessions to keep marketing activities, strategy and goals aligned. The idea is that the coach helps align marketing people and processes.

Each MAPS® product is designed to meet small B2B businesses where they are—without forcing them into oversized agency retainers or one-size-fits-all solutions. Full details on packages and pricing are available at marketingdepartmentinc.com/fees.

MAPS® aligns business goals, messaging, and marketing activity into a single operating system—giving leaders a repeatable, measurable approach to growth. Marketing Department, Inc.’s long-term vision is for MAPS® to become the gold standard marketing framework for small companies across B2B industries.

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About Marketing Department, Inc.

Marketing Department, Inc. is the creator of MAPS®, a marketing operating system built specifically for small B2B businesses. Founded to make strategic marketing accessible and actionable, the company helps leaders eliminate wasted effort, align marketing with sales, and build sustainable momentum through coaching, systems, and practical tools.

Plan:
With your strategy and platform in place, it’s time to create a plan. A well-crafted marketing plan aligns your tactics (what you’re doing) with your strategy (what you need to accomplish). It ensures everyone knows what to do, when to do it, who’s responsible, and most importantly, why. You’ll also have a clear understanding of what to measure, what success looks like, and a marketing budget that perfectly aligns with your activities.

Action: 
Now it’s time to take action. Your team can execute the plan with precision, coordination, and integration. Sales and marketing will work in harmony, promoting the same products or services to the same audience. By following the MAPS system, everyone stays aligned, making meetings more effective—and even shorter!

Optimize:
This step is all about monitoring progress, conditions and adjusting course when needed. The team will analyze all aspects of your marketing performance, look at successes and failures, make informed decisions, and follow the data. This step ensures your team maintains focus.

Establish Sales Goals:
Marketing impacts your operations, culture, revenue, service and/or products. Clear goals are crucial. During Segment 1, your team will identify three key sales goals and identify other important goals that are specific to your company. Clear goals will set the direction and create accurate expectations..

Business Intelligence:
Without data, you’re just guessing, and guesswork is not a strategy. By digging into the trends, customer needs and competitors, you’ll gain the insights needed to make smart, calculated decisions. Toward the end of this segment, your team will have a clear idea what your company does better than any competitor and identify the best opportunities now and in the future.

Strategy:
Strategy is your game plan – it is what gives a business momentum. Your strategy, positioning, and messaging become the force behind your marketing efforts—the powerful centerpiece that guides everything you do.

With a clear strategy, you’ll master the art of understanding and creating your unique market positioning while seamlessly aligning your marketing and sales efforts with your company’s goals. Once you have this clarity, you’ll achieve more, faster—riding the wave for greater success.

Platform:
Your brand platform is the foundation your brand needs to build long-term recognition and loyalty.

MAPS will guide the team to develop a cohesive message and visual platform that embodies your company’s identity. The platform shapes how the company is perceived and distinguish you from your competitors so that your business stands out with its own memorable and unique presence in the market. Your platform is tangible and will build recognition, trust and loyalty in your market.