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Successful Downtown Marketing

The agency has been branding communities, regions and downtowns for over 15 years. Additionally, we studied over 100 successful mid-and-small sized downtowns in America searching for the most common dominators. This economic development work is important to us because downtowns …

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A CRISIS COMMUNICATION PLAN TEMPLATE

As recently proven with Coronavirus, every business should be prepared to handle a crisis.

Now that we’re all in the middle of a worldwide crisis, it seems like a good time to talk about crisis planning and management.

Every company …

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Building your B2B sales funnel

A sales funnel is a term used in sales and marketing that outlines the journey that leads and potential customers go through on the way to becoming a customer. Companies whose sales and marketing teams build a funnel accomplish several …

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We’re hiring for 4 positions

We have four immediate openings for an energetic and experienced people who are passionate about excellence and like to have fun at work:

  • Market Director – Greater Tampa Area
  • Website and graphic designer
  • Art Director
  • Marketing Assistant
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Data Breach Communication Playbook

Are you ready for the fastest-growing business crime in the Upper Peninsula – and the world?

Creating a crisis communications playbook for cyberattacks

You’ve been hacked and now it’s going public.
Are you prepared for this?
What’s your response plan?…

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BRAND PERFORMANCE

Rethinking what your small business measures first.

I hope that by the time you finish reading this post, you are convinced to make measuring brand performance your first and most important business measure. Of course financial statements and sales performance …

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