We are obsessed about learning and teaching.
Marketing Jargon Decoded
There is a lot of jargon and what feels like an infinite number of acronyms in the B2B spaces we work in, especially in defense and aerospace. In a mission to standardize some common language and hope that we can communicate in sync, we have simplified definitions of some commonly used phrases.
Marketing Strategy is Momentum
As 30+ year veterans of the marketing industry we are still astonished at the amount of money small businesses spend on marketing activities with no strategy to support the budget. When we talk to frustrated CEO’s and business leaders about their lack of marketing performance, nearly 100% of the time, there are four reasons that create this friction.
Aerospace & Defense Networking
As more companies consider expanding or pivoting their work to include aerospace & defense, relationship-building and making face-to-face connections has never been more important. So with some help from our friends, we’ve compiled the A-List of must-attend conferences and trade-shows for the A&D industry in 2024.
Win More Aerospace Business
Growing aerospace business requires more than an AS9100. From inside sales to industry engagement, learn about six relationship building strategies that will ensure you’re in front of the right customers.
High-Performance Manufacturing Cultures
It’s easy to think of ‘company culture’ as a side dish, a fringe issue for HR to address with employee recognitions, company picnics and annual holiday parties. But the impact of culture goes much deeper than that—all the way to your company’s bottom line, in fact.
Successful Community Marketing
Our firm researched over 100 of America’s most successful small downtowns looking for the common denominators of successful marketing and placemaking strategies. Here is what we learned.
Hiring a Marketing Firm
Agencies are not one-size-fits-all so it’s important to recognize reputable firms in seconds. There are several things you should know before you engage with an agency. After all, the team that you hire will be responsible for your brand and your budget.
Positioning - The Winning Zone
Research Drives Strategy
Brands who use data to drive marketing have stronger ROI’s, better results and better long-term outcomes. With so many easy-to-use tools on the market, like SurveyMonkey, Google, SpyFu, GrowthBar and Qualtrics, companies can collect their own data. But where to start? What is the right form of research to answer your specific questions? What do you with the data?
Building an In-house Marketing Team
Your brand is everything and your most valuable asset. But your small business doesn’t have to break the bank to manage your marketing every year to grow sales. This Is not a sales pitch but a guide to help you ask smart questions before engaging with a firm.
