We are obsessed about learning and teaching.
Win More Aerospace Business
Growing aerospace business requires more than an AS9100. From inside sales to industry engagement, learn about six relationship building strategies that will ensure you’re in front of the right customers.
High-Performance Manufacturing Cultures
It’s easy to think of ‘company culture’ as a side dish, a fringe issue for HR to address with employee recognitions, company picnics and annual holiday parties. But the impact of culture goes much deeper than that—all the way to your company’s bottom line, in fact.
Successful Community Marketing
Our firm researched over 100 of America’s most successful small downtowns looking for the common denominators of successful marketing and placemaking strategies. Here is what we learned.
Hiring a Marketing Firm
Agencies are not one-size-fits-all so it’s important to recognize reputable firms in seconds. There are several things you should know before you engage with an agency. After all, the team that you hire will be responsible for your brand and your budget.
Positioning - The Winning Zone
Research Drives Strategy
Brands who use data to drive marketing have stronger ROI’s, better results and better long-term outcomes. With so many easy-to-use tools on the market, like SurveyMonkey, Google, SpyFu, GrowthBar and Qualtrics, companies can collect their own data. But where to start? What is the right form of research to answer your specific questions? What do you with the data?
Building an In-house Marketing Team
Your brand is everything and your most valuable asset. But your small business doesn’t have to break the bank to manage your marketing every year to grow sales. This Is not a sales pitch but a guide to help you ask smart questions before engaging with a firm.