Successful B2B marketing agency expands to Florida. Hires Market President.
Lifetime Tampa resident, marketing veteran and new market President, Law Smith will expand agency’s ability to deliver growth strategy and energize brands for Tampa Area B2B companies.
Tampa, Florida (October 25, 2019) Marketing Department Inc. (MDI), is bringing its reputation for growing businesses and energizing brands to Florida with the addition of Tampa-based Law Smith who will operate in the role of President. Smith will lead MDI’s efforts to boost their client’s brand, market share, increase revenues and generate leads for B2B companies focused primarily in manufacturing, engineering, health, technology, and banking.
Smith is a fourth-generation Tampa native with broad-based strategic business development experience that includes lead generation, customer experience, talent attraction, reputation services and branding. In 2014 he launched his own agency in Tampa with limited capital and one client. Over the next five years he worked with 473 clients that include College Hunks Hauling Junk, Waterloo Washrooms, Valley National Bank, HealthEdge Partners, Eshenbaugh Land Company, and My Area Network. Smith attended Auburn University with a focus on Entrepreneurship and Family Business Management for his undergraduate and graduate education.
Tampa’s thriving base of manufacturers, similar culture and sunshine attracted the 15-year old Michigan-based agency that works with companies on strategy, branding, public relations, and lead generation to increase market share and boost revenues. MDI partners with companies’ sales and marketing teams to align goals, strategies, and tactics across multiple platforms and methods. MDI’s seasoned team has decades of experience in helping companies make smarter decisions about how, where, and when they spend their valuable resources.
Smith’s entrepreneurial spirit and drive to help businesses thrive align perfectly with MDI’s operating philosophy. He notes, “I’m excited to introduce Tampa businesses to a results-oriented company that’s steeped in both innovation and pragmatism. MDI is providing brilliant ROI for their Michigan clients. I look forward to working with the team to do the same for our clients here in Florida.”
Karyn Olsson, CEO of Marketing Department, Inc. sees great promise in Smith and in Tampa. “As we have explored growth markets for our agency Tampa continued to stand out because it business mix and culture. The addition of Law will allow us to hit the ground running and start transferring our knowledge and experience to an established business community.”
For more information about Marketing Department Inc.’s services, please visit www.marketingdepartmentinc.com or call (813) 487-9919.