1. Research
Research instills confidence and provides direction that leads to great marketing AND great results. The Marketing Department has experience in small research methods that include:
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- Surveys
- Competitive analysis
- Web data research
- Focus groups
- S.W.O.T.
- Field research
- Meetings
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2. Target
We target your priorities and define your audience. This allows us to develop a communication platform for your customers’ experiences. In some cases it might mean recharging a brand, and in other cases it might mean improving services. Every client is unique – every solution is different.
3. Position
We aim to make each client exceptional. Through our process we find your competitive advantage and use your personality and goals to develop a communication platform. This is where company descriptions and taglines are born.
4. Plan
Once we understand your entire situation — including your budget — we plan. We work with you on smart strategies that will help you succeed. We plan everything, from the approach and methods to launching and measuring.
5. Create
This is usually where our clients start having the most fun and (we confess) we do too. We take everything we’ve learned about you and start developing the look and feel. We present you with several concepts and work with them to refine designs and ideas.
6. Expand
Here is where we build on the brands and expand ideas into media, including advertising, websites and public relations programs. This is done with lots of creativity and consistency.
7. Launch
Now it’s time to lift off! We schedule media, websites go live, press releases are distributed, blogs and social media are updated, and trade shows begin.
8. Measure
There is no silver bullet or scientific formula for marketing, so we help you monitor sales, leads, failures and successes. We measure as much as we can and make strategy changes at the drop of a hat when needed.