MDI launched healthcare division aimed at growing small hospitals
Houghton, MI – October 2020, Marketing Department, Inc., one of Michigan’s leading agencies announced the launch of a dedicated healthcare division. Over the past ten years, the agency has grown a reputation for helping hospitals increase patient volumes, grow service lines, energize cultures and elevate patient experiences.
This agency expansion will allow their team, which is made up of expert leadership from the healthcare industry, to expand into new healthcare markets faster than before.
Small critical access hospitals and independent practitioner groups, who are challenged with small budgets, will have access to a team of marketing thinkers and a full production department with healthcare intuition. The agency’s team integrates into their client’s culture as they’re part of the team. The advantage to a hospital is that they get a strong healthcare marketing expertise and big agency thinking more cost effectively.
The agency is leveraging its healthcare expertise, seasoned team and many successes to help smaller hospitals compete. “The launch of this division also comes in a critical time when small, critical hospitals are trying to compete next to larger systems,” commented Karyn Olsson, CEO of Marketing Department, Inc. “Additionally, through this new endeavor, we will be able to scale the division and continue attracting seasoned marketing professionals from the healthcare industry and build healthcare bench strength for clients.”
“Because of the rapidly increasing number of healthcare industry acquisitions and consolidations, small hospitals need to work harder and smarter to attract and retain patients,” says DaveO, VP of Strategy. “We truly have small hospital expertise. We understand that every hospital and every provider is unique but also that proven effective marketing communication can be customized to help the organization excel.”
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