WorkLiveUP

Opportunity

There’s never been a better time and place to work remotely than right now in the Upper Peninsula of Michigan. Together with InvestUP and Stang Decision Systems, Marketing Department, Inc., was challenged with developing a brand and web presence that attract talent to work for Upper Peninsula companies, both in person and remotely.

Strategy

Develop a brand and job board that attracts professionals and features U.P. companies and communities. Promote our unbeatable lifestyle through meaningful and motivating messaging and panoramic mages. Drive people to the brand with a media relations and social media strategy.

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Projects

After we unveiled the job board and fine-tuned the brand, we launched a media and public relations strategy that includes robust and regular social media content.

Results

After five years, companies continue to depend on WorkLiveUP to attract professionals. Most exciting, we have inspired hundreds of national writers to write articles that feature our lifestyle with articles and blogs.