Opportunity: MTEC SmartZone is a business incubator missioned by the State of Michigan to create jobs. Our challenge was to create a brand that large companies, community members and entrepreneurs can feel connected to.
Launched a website
While conducting secondary research to better understand their industry and find effective trends, we also contacted more than 500 U.P. residents to learn their perceptions, ideas and processes regarding healthcare. We learned a lot and put that data to work as we jumped into the creative process.
Companies in MTEC SmartZone include incredible people that are creating phenomenal stories, with the help of MTEC SmartZone.
We are proud of MTEC SmartZone and their accomplishments. Six F-100 companies moved offices here, 23 new companies started and over 500 jobs have been created since MTEC SmartZone entered the marketplace. Now their brand is one of the most locally recognized in the area.