Sault Ste. Marie Tribe of Chippewa Indians
Opportunity: Sault Ste. Marie Tribal Community Health received a grant to improve the overall health of the general population in the seven-county region they serve, by providing health education and tools to encourage healthy lifestyle options and smoking cessation.
Public Relations & Community Outreach
We conducted extensive research to better understand their competitive advantage then designed a multi-strike growth and branding campaign.
We started the process by creating a memorable brand and campaign platform. Then, we consistently expanded the campaign through advertising and educational materials.
They’ve successfully reached all of the grant requirements. However, the real success to us is that together we’ve influenced thousands of residents to make healthier lifestyle choices.