Opportunity: Loadmaster manufactures and sells garbage trucks all over America. Their vehicles are superior and built to last. However, their marketing didn’t amplify that idea. As they prepared to expand their sales network, they needed to appear competitive and more memorable.

New Look & Feel

Using their website as the platform, we took their brand to another level by:

  • Creating more product-focused imagery with “sexier” images of their garbage trucks
  • Developing a brand promise “Proven for America’s Toughest Routes”




We provided them with distinct language, visuals and positioning that they could carry through their promotions and advertising.