Opportunity: Northern Hardwoods, a Longyear Company, serves as one of the largest forestry companies in the Upper Midwest. With a goal to continue their growth across the U.P. and beyond, the company saw an opportunity to rebrand and reposition itself for the future with a new brand, website and image materials.
Our goal was to create messaging that would drive the new image and positioning for JML Forestry as the leader in harvesting forests.
We worked closely with the JML Forestry team to learn about the harvesting process and what makes JML Forestry stand out above the competition. We completed interviews with the front-line foresters and did deep competitor research.
We developed the new brand for JML Forestry and created a dynamic new website that highlights the benefits to the landowners and the expertise of JML Forestry, with messaging and team photos that take the company to an entirely new level.
Results: The brand and website have been a resounding success, quickly attracting attention from landowners and company partners alike. Our work with JML Forestry continues with targeted growth strategies leveraging the brand and website.