Opportunity: Eagle Mine, a nickel and copper mine near Marquette, Michigan, is committed to providing the community with information about their project through tours and community outreach programs. But the mining process is extremely technical and complex, involving many factors — communication must be very concise.
Script & Story Board
First, we had to become mining experts, so we toured the mine and mill and read lots of technical papers. From what we learned, we broke down the entire mining process and wrote a script that educated people about the importance and complexity of mining.
We designed and produced a five-minute animated video that explains mining, so people ages 5–100 can understand and appreciate the process.