Calumet Electronics

Opportunity:  When we met Calumet Electronics nearly eight years ago, they were an unrecognized brand in the printed circuit board industry. At that time, they had 135 employees and a strong desire to grow. They hired our team to develop growth strategies to increase revenues and attract great people.


First we conducted research to better understand the industry, Calumet Electronics’ company culture, and their competitive advantages. Then we rebranded the company and helped them build a national sales strategy and a government relations strategy.



Our research gave us the direction we needed to confirm the viability of a new market and position them to attract business from the defense and aerospace sectors. Along the way, we also learned that the industry was cluttered and dry — no one competitor or leader stood out. So we developed a message platform and new brand that promoted their competitive differences: commitment to American manufacturing and community, a focus on engineering quality, and continuous capital investment.


Calumet Electronics saw a 100% increase in sales and added 200 jobs. Today the company is a clear industry leader and is rapidly becoming a preferred supply chain vendor in aerospace and technology. They have doubled their revenue and now employ more than 300 people. Calumet Electronics has also been recognized by the Trump administration as a leader in their industry.