Blue Terra Energy
Opportunity: Blue Terra Energy wanted to leverage themselves as “energy experts” to set them apart from their competitors statewide.
We developed their branding from scratch, creating a logo, tagline and website that clearly communicated their passion for saving energy. We conducted focus groups and administered consumer surveys to raise awareness and find out what residents’ energy usage habits were.
Statewide Ad Campaign
From the feedback collected, we developed a consumer direct mail campaign that reached close to one million residents in Michigan. We promoted Blue Terra Energy’s energy-saving kit installation program, leveraging 5,000 successful installs.
We helped Blue Terra Energy gain brand recognition throughout Michigan and attract the attention of energy authorities in Lansing.