Houghton Downtown – History in the Making

Opportunity: The City of Houghton received a grant to have a marketing plan written.

Consumer Research

We started with research and surveys. 1500 community members responded to surveys with their perceptions and ideas for downtown.



Ideas for improving downtown

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Baraga County

Opportunity: Western Upper Peninsula Planning & Development Region (WUPPDR) saw a lot of potential for economic development in struggling Baraga County. But they needed a strategic plan. They turned to us to develop a usable, engaging roadmap that wouldn't just

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Hancock City Downtown Development Authority

Opportunity: The City of Hancock Downtown Development Authority wanted to invest in an advertising program that would energize downtown and start creating some buzz.


We met with city leadership and led a brainstorming session with downtown business owners, searching

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Opportunity: Several years ago, Keweenaw Memorial Hospital made the transition to a regional brand and joined the Aspirus Family. We were there for them during that transition and are here for them now.

Improved Brand Perception

We worked to create

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