fbpx

Houghton Downtown – History in the Making

Opportunity: The City of Houghton received a grant to have a marketing plan written.

Consumer Research

We started with research and surveys. 1500 community members responded to surveys with their perceptions and ideas for downtown.

houghton-section-2-chart-graphic
houghton-section-3-sign-graphic-02

Strategy

Ideas for improving downtown

Read More

Baraga County

Opportunity: Western Upper Peninsula Planning & Development Region (WUPPDR) saw a lot of potential for economic development in struggling Baraga County. But they needed a strategic plan. They turned to us to develop a usable, engaging roadmap that wouldn't just

Read More

Hancock City Downtown Development Authority

Opportunity: The City of Hancock Downtown Development Authority wanted to invest in an advertising program that would energize downtown and start creating some buzz.

Research

We met with city leadership and led a brainstorming session with downtown business owners, searching

Read More

Aspirus

Opportunity: Several years ago, Keweenaw Memorial Hospital made the transition to a regional brand and joined the Aspirus Family. We were there for them during that transition and are here for them now.

Improved Brand Perception

We worked to create

Read More