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Dickinson County Healthcare System

Challenge: When we first encountered Dickinson County Hospital, a rural hospital in Iron Mountain, they were on the verge of bankruptcy. Thanks to great leadership and some strategic changes, they were able to recover from that financial crisis. But while

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Embers Credit Union

Opportunity: In Q4 2018, three branches of Upper Peninsula Catholic Credit Union were rebranded as Embers Credit Union to reflect the broader field of membership that had expanded beyond church members. They hired our team to create marketing materials, extend

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UPPCO

Opportunity: UPPCO is a leading electric supplier to most Upper Peninsula residents and businesses. It’s one of the nation’s most reliable power companies, is very generous to the communities it serves, and continually fosters environmental programs that save consumers

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Temp Gigs

Opportunity: TempGigs, an Upper Peninsula technology start-up, offers a software solution that’s a game-changer for the day labor industry. Knowing they needed to be strategic about their launch, they approached Marketing Department, Inc. to brand their software and develop

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ABLE Medical Devices

Opportunity: Able Medical Devices is a start-up backed by JM Longyear Company. Longyear asked us to work with their engineers to create a brand for their new medical device supplier.

Strategy

Because we have experience in the medical device industry,

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Northern Hardwoods

Opportunity: Northern Hardwoods, a Longyear Company, produces some of the world’s whitest maple, mostly for the cabinetry industry. However, the company saw an opportunity to increase margins and volumes in the green building market. Our job was to rebrand

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