OUR CAPABILITIES

BRAND STRATEGY & MARKETING PLANNING

Our team has successfully energized hundreds of brands. Our proven, research-driven process is fun and delivers bottom-line results!

 

DIGITAL STRATEGY & SOCIAL MEDIA

GROWING COMPANIES IN A NEW AGE OF MARKETING

We simplify digital marketing for our clients. This goal came from our own experience partnering with young teams to help generate leads, create websites, plan social media campaigns and develop software applications for our clients. Over and over again, we got mediocre results. Eventually we came to understand why – these young teams, while bright, energetic and digitally minded, were not seasoned enough in marketing thinking, strategy, and data analytics to fully understand our client’s needs.

So, we created our own in-house team and processes to help our client’s generate leads and gain brand equity in their industries.

Why digital marketing?
Your customer has never been more empowered. Generating leads has never been more fragmented into technologies, platforms or communication channels. You need a seasoned team with all required skillsets along with a strategic and systematic approach.

Here are four solid reasons to talk with us about digital:

1. We’ll keep it simple.
2. You will be confident that your digital campaign is integrated into your overall marketing strategy with the region’s most experienced team of marketing thinkers and strategists.
3. You can’t afford to be a dinosaur. Your company needs a strong online presence to win business.
4. The data we provide will help you understand your market and your customers and support your strategies.

RESEARCH & VALIDATION

Strategy without research is just an assumption or theory. Research instills confidence and provides direction that leads to great marketing AND great results. The Marketing Department has experience in a variety of qualitative and quantitative research methods.

In addition, our agency partners with the Michigan Tech School of Business, which gives us access to resources like technology, trend forecasting, and student research teams.

Quantitative Methodologies

Tools	What it Addresses	Ideal Customer
Customer Satisfaction Survey	Develop an understanding of a customer’s satisfaction with a brand	B2C, B2B
Brand Loyalty	What motivates customers to stay or what it takes to attract new customers?	B2C, B2B, NP and municipalities
Brand Equity Survey	How favorably do consumers view the brand?	B2C, B2B, NP, Government, Anyone with strong direct competitors
Employee Happiness	How to attract new employees, retain the current ones, and understand the culture	Any business with 10 or more employees wanting to attract and retain talent
Competitive Analysis	Define competitive differences; product & price	B2C, B2B

 

Qualitative Methodologies

Tools	What it Addresses	Ideal Customer
Secret Shoppers	Identifies specific areas of improvement in the customer experience and can also be used to shop competitors	B2C, B2B/td>
Brand Audit	To identify opportunities to improve specific or all areas of marketing and the customer experience	B2C, B2B, NP and municipalities
Focus Group, Street Surveys	Develop an understanding of a customer’s satisfaction with a brand, transaction, product, etc.	B2C, B2B
Situational Observations	Observe customer behaviors and reactions	B2C
Brand Loyalty	What motivates customers to stay or what it takes to attract new customers?	B2C, B2B, NP and municipalities
Brand Equity Survey	Identifies specific areas of improvement in the customer experience and can also be used to shop competitors	B2C, B2B, NP, Government, Anyone with strong direct competitors
Employee Happiness	How to attract new employees, retain the current ones and understand the culture	Any business with 10 or more employees wanting to attract and retain talent
Buyer Journey Mapping	To determine what motivates people to buy and what decision-making process they use	B2C, B2B
Customer Touchpoint Mapping	Inventory of the customer experience	B2C, B2B
Distribution Channel Audit	To assess distributors’ and retailers’ attitudes toward a product, brand, or company	B2B
Competitive Analysis	Define competitive differences, position & promotion	B2C, B2B

PUBLIC RELATIONS

Through our deep understanding of industry sectors and careful listening, we have become experts in identifying opportunities for our clients. We know how to build brands, deliver press coverage, tell stories, and write an appealing headline, subject line and press release. We deliver real business impact.

And our team loves to build presentations, coach presenters, write messages and design events that maximize visibility and gain leads.

GOVERNMENT RELATIONS

Are policy barriers or lack of government programs holding your organization back from success and growth? Our team will develop a strategy to help you take advantage of opportunities, overcome obstacles, and educate local and state representatives.

WEBSITE DEVELOPMENT

IT’S ALL ABOUT THE PROCESS!

ADVERTISING

Advertising is where ideas and brands are expanded into media, websites, google, social media, billboards and more…

Out team is experienced in all media, from print to digital and from video to public relations. We execute in-house and partner with printers and photographers to help with the rest.

We work in your best interest and DO NOT ACCEPT MEDIA COMMISSIONS. This allows us to design a campaign around the clients budget and goals.

And we do all this with creativity and consistency.