STRATEGIC PLANNING


The idea of strategic planning can be daunting, bringing to mind a long, complicated process and dusty manuals. But it doesn’t have to be that way.

Our strategic planners David and Karyn keep it simple and authentic. They don’t believe in cookie-cutter processes; instead they customize each company’s plan. They focus strictly on understanding the needs, resources and capabilities of our small and medium-sized clients.

We will design a strategic planning process just for you…one that everyone in your company can relate to.

BRAND STRATEGY & MARKETING PLANNING

Our team has successfully energized hundreds of brands. Our proven, research-driven process is fun and delivers bottom-line results!

DIGITAL STRATEGY & SOCIAL MEDIA

GROWING COMPANIES IN A NEW AGE OF MARKETING

We simplify digital marketing for our clients. This goal came from our own experience partnering with young teams to help generate leads, create websites, plan social media campaigns and develop software applications for our clients. Over and over again, we got mediocre results. Eventually we came to understand why – these young teams, while bright, energetic and digitally minded, were not seasoned enough in marketing thinking, strategy, and data analytics to fully understand our client’s needs.

So, we created our own in-house team and processes to help our client’s generate leads and gain brand equity in their industries.

Why digital marketing?

Your customer has never been more empowered. Generating leads has never been more fragmented into technologies, platforms or communication channels. You need a seasoned team with all required skillsets along with a strategic and systematic approach.

Here are four solid reasons to talk with us about digital:

  1. We’ll keep it simple.
  2. You will be confident that your digital campaign is integrated into your overall marketing strategy with the region’s most experienced team of marketing thinkers and strategists.
  3. You can’t afford to be a dinosaur. Your company needs a strong online presence to win business.
  4. The data we provide will help you understand your market and your customers and support your strategies.

RESEARCH & VALIDATION

Strategy without research is just an assumption or theory. Research instills confidence and provides direction that leads to great marketing AND great results. The Marketing Department has experience in a variety of qualitative and quantitative research methods.

In addition, our agency partners with the Michigan Tech School of Business, which gives us access to resources like technology, trend forecasting, and student research teams.

Quantitative

Customer Satisfaction Survey
Brand Loyalty
Brand Equity Survey
Employee Happiness
Distribution Channel
Competitive Analysis

Qualitative

Focus Groups
Street Surveys
Brand Audit
Secret Shoppers
Employee Happiness
Distribution Channel
Customer Profile
Buyer Journey Mapping
Customer Touchpoint Mapping

 

Testing

Market Research Reports
Sales Figures
Price Testing
Position Testing
Segmentation research
Concept Testing
Brand Name Testing
National/ Local Statistics
Small Scale test launch

Secondary

Market Research Reports
Competitor marketing literature
National/ Local Statistics

 Quantitative Methodologies

Qualitative Methodologies 

PUBLIC RELATIONS

Through our deep understanding of industry sectors and careful listening, we have become experts in identifying opportunities for our clients. We know how to build brands, deliver press coverage, tell stories, and write an appealing headline, subject line and press release. We deliver real business impact.

And our team loves to build presentations, coach presenters, write messages and design events that maximize visibility and gain leads.

GOVERNMENT RELATIONS

Are policy barriers or lack of government programs holding your organization back from success and growth? Our team will develop a strategy to help you take advantage of opportunities, overcome obstacles, and educate local and state representatives.

WEBSITE DEVELOPMENT

IT’S ALL ABOUT THE PROCESS!

ADVERTISING

Advertising is where ideas and brands are expanded into media, websites, google, social media, billboards and more…

Out team is experienced in all media, from print to digital and from video to public relations. We execute in-house and partner with printers and photographers to help with the rest.

We work in your best interest and DO NOT ACCEPT MEDIA COMMISSIONS. This allows us to design a campaign around the clients budget and goals.

And we do all this with creativity and consistency.

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