October 2016 | Marketing Department, Inc.

Tactical vs. Strategic Marketing

TACTICAL MARKETING

First, so that we’re on the same page about what tactical marketing is (and isn’t), here are some common examples:

Keeping the website updated
Making sure everyone’s business cards match
Posting something on Facebook
Creating and placing a

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Recharging a Logo with Iverson Snowshoes

Iverson Snowshoes has been making beautiful hand-made snowshoes in the U.P. since 1954. With the touch of an artist, every snowshoe they create is made with care from traditional, renewable and locally sourced materials. Although the quality of the product …