Super Bowl advertisers pony up big bucks every year to tell their story to the 100 million viewers who are glued to the TV all day. I build up anticipation every year to see: who will feature the stars, who …

You only have a few minutes to make an impression. It is imperative that your message is clear, unique and powerful. You need the trust of your audience. You want them to fall in love with you, so in return, …

Media reps who sell advertising space for radio, TV and the newspaper have one of the toughest jobs in our local marketing world. I know – I sold advertising for all three.

Traditional media advertising has changed drastically during the …

Achieving growth, meeting goals and increasing one’s Return on Investment (ROI) requires strategic thinking and business-building experience. At Marketing Department Inc., we dig deep into our clients’ businesses to understand their clients, company culture and markets. We work with some …

Building a brand shouldn’t be wishful thinking.

A well-thought-out brand strategy will define how your product or service will be perceived in the marketplace. It also creates a method for managing your brand. There are three critical components to developing …