It’s event planning madness at the Marketing Department right now, and we love it (especially Jordan)!
Summer calendars in the Keweenaw are starting to fill up with great events, and everyone here is filling our calendars and project lists with event details for our clients.
Because part of our corporate vision is to raise the bar on marketing – and because we love events and parties – we want to share with you a very critical thought on planning your next event.
The thought: Everyone involved should agree and understand what the event planning objectives (goals) are for the event. For some organizations, that means raising money, and for others, raising brand awareness. Some companies plan events to introduce a new product or service or to celebrate an accomplishment.
Events of many types are arranged for any number of reasons, from large meetings and presentations to live music and parties. But, before you even pick a date or discuss what will happen, the event planning leadership should outline exactly what the event should accomplish.
WHY? Event planning usually involves lots of people making a multitude of decisions. If everyone understands the purpose and goals around the event, they will make better decisions about the details while planning the event.
So, before you set sail for your next event, make sure that everyone knows what direction to head – otherwise they may start off in a different direction, heading straight for the jaws of ineffectiveness and over-spending.