Marketing Department, Inc. — Upper Peninsula Marketing Department

Design alone will not create sales, increase margins, find new customers, or create brand awareness. At the Marketing Department we don’t build plans around our capabilities, we create strategies around goals. In the last year our team:

Helped the third largest employer in the area gain 8% market share in a highly competitive health care market.
Energized and branded the areas two largest downtowns – Houghton and Hancock.
Successfully wrote a grant that resulted in the creation of the Entrepreneur Support Center, which is growing twelve companies and creating jobs in the Keweenaw.
Conducted research and wrote an analysis report for two cities, a bank, a hospital, and two economic development projects that resulted in the development of successful marketing programs.

Donated our time to a local non-profit for creating a new brand.
Created a low-cost promotional program for a local technology start-up which resulted in immediate sales.
Gained local and regional attention for our client through a strong PR program, even getting attention in Lansing.
Created event brands and promotion for two area organizations which resulted in $35,000 in fundraising – all that money is going right back into the community.